Sr. Director of Sales Walmart/Sam's Club ID-3421

About Us:

TRILLIANT FOOD & NUTRITION, located in Little Chute, WI is a state-of-the-art, vertically integrated production facility which has been a pioneer in the U.S. specialty coffee market since 1979. We have used our years of experience and skill in the traditional coffee segment to produce one thing: great coffee. Our facility features the most current, high-speed equipment to support our commitment to quality, value, speed-to-market and innovation.

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HORSESHOE BEVERAGE COMPANY, located in Neenah, WI is a leading ready-to-drink beverage manufacturer focused on providing consumers with an outstanding beverage experience wherever, whenever. Leveraging industry-leading talent, state-of-the-art equipment, and our vertically integrated supply chain, we strive to be at the forefront of beverage innovation each day and deliver the highest quality beverages to our customers first.

The teams at TRILLIANT and HORSESHOE come to work each day with relentless energy, enthusiasm, and a promise to enhance the beverage experiences of millions of people. We invite you to explore opportunities at TRILLIANT or HORSESHOE, to see if your talents and career aspirations may fit with our openings.

Diversity and Inclusion at TRILLIANT and HORSESHOE:

We believe talented, great people are the building blocks of our success. We believe in finding the right people, with the right attitude, and providing them with opportunities to excel

Position Overview

We are seeking a dynamic, results-driven Sr. Director of Sales to oversee and grow our Walmart and Sam's Club business. This is a high-impact role requiring an individual who thrives in a fast-paced environment, has a strong entrepreneurial mindset, and possesses a proven track record in managing Buyer and Leadership relationships with Walmart and Sam's Club. The ideal candidate will be committed to driving the growth of both brand and private label products, excel at promotional planning, and be highly proficient in eCommerce growth. This position requires living in or weekly commuting to the Bentonville, AR area. If you're a motivated individual with a passion for retail growth and a proven track record in managing and scaling business with Walmart and Sam's Club, we encourage you to apply. Join us and be part of a high-energy, entrepreneurial team focused on delivering outstanding results.

Key Responsibilities:

Walmart/Sam’s Club Business Management:

  • Develop and execute strategies to build and grow the business with Walmart and Sam's Club, ensuring alignment with internal goals and market conditions.
  • Leverage established relationships with Walmart and Sam’s Club leadership to advocate for brand and product positioning and growth opportunities.
  • Drive eCommerce growth, utilizing expertise in online retail strategies, including digital marketing, marketplace management, and DTC initiatives.
  • Maintain a strong understanding of the competitive landscape and market trends to identify areas for strategic advantage.
  • Foster a strong company culture and entrepreneurial drive within the team, emphasizing urgency, teamwork, and willingness to go the extra mile to ensure success.

Promotional Planning:

  • Lead the development, presentation, and execution of the brand promotional plan, ensuring it is aligned with key business objectives.
  • Improve the execution of distribution, new item introductions, schematic implementations, and promotional plans.
  • Partner with sales and marketing teams to refine and optimize forecasting and channel strategies, ensuring maximum impact and ROI.

Analytical Reporting:

  • Prepare and deliver timely, structured, and actionable analytical reports that provide internal teams and brand partners with critical business insights.
  • Conduct regular store audits to ensure merchandising standards and promotional programming are being executed effectively.
  • Collaborate with internal teams to track and manage promotional spending and accrual funds, ensuring optimal trade spend levels to maximize profitability.
  • Work with management to implement solutions and processes that support analytical and reporting needs, while identifying key business patterns and anomalies.
  • Drive operational efficiency and growth through innovative thinking, process improvements, data manipulation, and system enhancements.

People Management:

  • Provide leadership and create a culture that motivates and supports all team members, ensuring alignment with company values and objectives.
  • Effectively lead and develop team members, identify knowledge gaps, and create development plans to support their growth.
  • Collaborate cross-functionally with internal teams, ensuring clear communication, strategic alignment, and execution of business goals.

Qualifications:

  • 5-10 years of proven success in managing and growing Walmart and Sam’s Club business, with demonstrated experience in both brand and private label management.
  • Established relationships with Walmart and Sam's Club leadership teams.
  • Experience in eCommerce growth and digital retail strategies.
  • A strong understanding of promotional planning, category management, innovation, and market trends.
  • Excellent analytical skills, with the ability to present complex data in an actionable manner.
  • A strong entrepreneurial mindset, with a focus on urgency, creativity, and continuous improvement.
  • Proven ability to thrive in a team environment, work collaboratively, and drive success across functions.
  • Ability to work flexible hours and travel to Bentonville on a weekly basis (if not based locally).
  • Previous experience with merchandising standards, forecasting, and trade spending management.
  • Advanced knowledge of retail management systems and category management processes.
  • Bachelor’s degree in business, Sales, or a related field is preferred.
  • Willingness to travel (50-75%)
  • Previous key account experience strongly preferred
  • Strong knowledge of the overall coffee category and its retail consumers.
  • Experience with sales data writing, reporting, and analysis.
  • Experience with Nationally syndicated national account sales data and /CRM software.
  • Skilled in data analysis tools such as Excel is required & Power Bi is preferred.
  • Detail-oriented mindset.

Location, Compensation and Benefits:

  • Competitive salary and benefits package
  • Bonus opportunities tied to performance and business outcomes
  • Career development opportunities
  • Travel 50-75% with the rest of the week spent working out of the Bentonville, AR area. Occasional travel to our Little Chute, WI headquarters.

Physical and Mental Demands:

  • While performing the duties of this job, the employee is frequently required to sit, hear, use hands to type data, use a personal computer and telephone. This employee may occasionally have to operate business machines and lift and/move up to 50 pounds.
  • Specific vision abilities required in this job include close vision and the ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Mental demands include multi-tasking, decision making, problem solving, comparing, copying, computing, compiling, analyzing, coordinating, and synthesizing data.
  • Potential for exposure to chemicals, heights, loud noises, mechanical equipment, wet environments, and other potential hazards exists.

Sr. Director of Sales Walmart/Sam's Club ID-3421

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