Sr. Director Analyst, Enterprise Marketing Leadership and Strategy (Remote-UK, Remote-Ireland) ID-14286

January 18, 2025

About This Role:

Gartner Analysts are industry thought leaders who create must-have research, market predictions and best practices for a broad range of world-leading organizations. A Senior Director serves as a leader within Gartner’s Research and Advisory sector, establishing oneself as a credible voice within their designated market at local, regional, and global levels.

Other Jobs You May Be Interested In

This role sits within Gartner’s Marketing & Communications practice and will address the needs of CMOs and their key leaders in transforming their functions for business impact. As disruptive forces inside and outside the enterprise are resetting the expectations and objectives of B2B CMOs, this role will focus on Marketing Leadership and Strategy, specifically Marketing Strategy Development and Functional Leadership and Collaboration, as well as Marketing-led Innovation and Transformation, including GenAI, as connected levers to harness such disruptions to their advantage. Successful candidates will leverage a deep understanding of CMO sensibilities to advise marketing leaders on how to:

Marketing Strategy Development

Lead the development and delivery of marketing strategic plans that align marketing strategies, objectives, activities and resources to the enterprise vision, goals and strategic outcomes
Prove and articulate the value of marketing to the enterprise to increase understanding of marketing’s role, show its impact to enterprise priorities, and secure budget and resources
Build and execute marketing strategies that are resilient to change and deliver value, specifically demonstrating marketing impact on and accountability for business growth

Functional Leadership and Collaboration

Define the role of the CMO and the marketing function inside the enterprise and lead the marketing function to deliver improved results against its objectives and generate tangible business value
Define and establish the role of marketing in cross-functional initiatives, including fostering effective partnership and trust-based relationships with other CxO, functions or departments
Drive effective coordination and collaboration in and outside of marketing, identifying and taking action to avoid pitfalls that lead to dysfunctional collaboration or serve as obstacles to collaboration

Marketing-led Innovation and Transformation

Define and establish marketing’s role in leading or contributing to the organization's innovation or transformation initiatives, including aligning resources and ensuring a sustainable approach
Present AI plans to the Board or senior leaders, shape and influence enterprise AI and go-to-market strategies, support dynamic business strategies that leverage AI driven capabilities

What You Will Do:

Deliver high-quality actionable advice to an executive client audience through a variety of media.
Write evidence-based content that is clear and actionable.
Create and deliver presentations for webinars and other client-facing Gartner events.
Track and work closely with vendors, market trends, emerging technologies and practices to remain ahead of the curve within the AI-driven marketing technology space.
Deliver outstanding sales and service support to retain and grow the Gartner business.
Build credibility as an industry expert to represent Gartner research, methodology and strategy.
Actively participate in innovation, ideation, and research discussions and collaborate effectively with peers in our research community.
Identify research process improvements or develop new processes that help the team and Research & Advisory provide excellent service delivery.
Be a mentor and a coach by supporting more junior team members

What You’ll Need:

Bachelor's degree or equivalent experience; Graduate degree preferred
12+ years of relevant field or industry experience
An informed understanding of the challenges facing CMOs as leaders within the enterprise and drivers of business impact
Extensive experience leading a marketing team, department or function and/or advising CMOs or senior marketing executives
Extensive experience leading development and execution of marketing strategies and aligning resources that drives enterprise growth
Experience as a CMO or senior marketing executive engaging with cross-functional leaders to develop strategic plans tied to organizational priorities
Hands-on experience with AI applications for Marketing teams, practical understanding of the use of AI and its potential impact on marketing operations, strategies, and talent
Experience building business cases for marketing strategies or plans, resources and budgets and demonstrating results, including measurable impact of marketing on business outcomes
Experience as a leader in marketing-led innovation and transformation efforts that impact people, process and technology
Demonstrated executive presence; can immediately establish credibility with executives and additional stakeholders
Strong organizational skills; ability to work under tight deadlines and produce high quality deliverables
Demonstrate excellence in research and writing ability
Strong written and verbal proficiency, analytical and presentation skills; ability to engage clients and respond effectively to questions
Proficient in analyzing and synthesizing data; can effectively apply patterns and frameworks while drawing and defending conclusions to client challenges
Strong communication skills to explain complex concepts concisely and simply
Comfort presenting at large and small-scale speaking engagements
Strong business and financial acumen
Ability to work independently, while also being intrinsically motivated to collaborate across teams and support the workflow of others, in a multicultural global team
Learning agile and adept with navigating highly matrixed environments
Ability to represent Gartner's research methodology and strategies effectively at all levels

Back to blog

Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...