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Senior Manager - Direct Channels Customer Acquisition ID-6524

You Lead the Way. We’ve Got Your Back.

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

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At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

 

Join Team Amex and let's lead the way together.

 

American Express Global Commercial Services (GCS) offers powerful backing and financial support to business clients of all sizes. The GCS Small Business Marketing team strives to provide our customers with the world’s best customer experience every day to ensure that we are essential partners to our clients and win the full share of their business.

The Customer Growth Marketing team within GCS develops integrated marketing strategies across channels delivering customer value through meaningful interactions at every touch to drive high levels of product satisfaction and long-term engagement among our customers.

The Senior Manager - Direct Channels Customer Acquisition focused will lead strategy, development, and implementation of various lending treatments across both our Charge and Lend Cards, in email and direct mail. This high-impact role has significant opportunities for exposure to leadership across GCS and will partner cross functionally across various teams including Channel Marketers, Product Management, Risk, Analytics, Technology, and Finance.

 

Key Responsibilities:

  • Develop, manage, evaluate, and optimize email and direct mail communications for line treatments (Proactive Line Increase, Reactive Line Increase and more) to drive engagement and incremental revenue
  • Lead channel forecasting and results analysis; optimize channels and flex plans as needed to meet investment and performance objectives
  • Continue to evolve how we market in email and direct mail, leveraging new technologies,  personalization, and more
  • Develop test and learn curriculum to drive growth through targeted initiatives 
  • Collaborate closely with Marketing Strategy, Product Management and Risk partners on segmentation, targeting, and pricing as well as to understand portfolio strategies and customer behavior to identify and address opportunities to support and grow the program 
  • Lead two high performing direct reports who will lead marketing execution  

 

Minimum Qualifications:

  • Relevant experience within marketing, product, strategy, or a function with transferrable skills
  • Data driven strategic thinker with a growth mindset and track record of developing customer first marketing strategies that deliver results
  • Results driver with exceptional sense of accountability and ownership 
  • Self-starter with strong problem-solving skills who can work independently, as well as within a team 
  • Superior relationship management skills, with the ability to influence partners both across and upwards
  • Robust analytical skills that translates data into insights
  • Solution-oriented mindset 
  • Clear and articulate communicator, with ability to tailor messages to different audiences
  • Strong project management skills: ability to manage multiple projects with a heavy focus on attention to detail  and meeting tight timelines
  • Positive energy and enthusiasm with a “can-do” attitude

 

Preferred Qualifications:

  • Digital and/or Direct Mail expertise preferred, but not required  
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