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Researcher - Ads Experiences ID-17807

June 9, 2025

Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

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We are at the beginning of our journey of building the next generation of advertising business tools, products, and formats at Netflix, this is an exciting time to join our team! The Ads Product and UX Research team’s goal is to lead, uncover, and deliver research and insights that translate directly into product and business impact, guiding the development of advertising experiences and features enjoyed by millions of people all over the world, and by our advertising clients.

The scope of this role is a tremendous opportunity for leadership and impact in a zero-to-one initiative within Netflix. This role will partner with Product, Data Science, Design, Business, and other cross-functional and research teams to understand their insights needs and develop, execute, and deliver best-in-class quantitative research to address them.

In this role, you will:

Partner with cross-functional teams and fellow researchers (including Business Stakeholders, Design, Product Management, Engineers, and Data Scientists) to develop, lead, execute, and socialize a roadmap of high-impact research initiatives (both fast-moving product research and long-term strategic business research).
Have the interest and motivation to get deep into the technical product and business needs that are part of Netflix's advertising world and also connect with multiple other parts of Netflix, such as the Member Experience, Content, Commerce, etc.
Have the ability to respond to changing needs across the business and organizations to identify and prioritize impactful opportunities in an environment where balancing depth with velocity is paramount.
Engage with Netflix members and advertisers in research worldwide to uncover pain points and unmet needs and translate them into actionable business recommendations.
Thoughtfully evangelize the role of research and scale practice in environments where a research culture/infrastructure does not exist, is nascent, or is competing with other priorities within the product and business development process.
Cut through competing perspectives and approaches to tell powerful, objective insights and stories that can land across diverse technical and non-technical audiences.
Identify opportunities to establish new points of view and capabilities that evolve our advertising product and UX research function.
Need to balance several projects simultaneously at different stages (from idea to presentation), both tactical and strategic, in order to steadily deliver a portfolio of insights.

In this role, you’ll need to be:

Comfortable putting a stake in the ground, even without all the data you need.
Making the connections no one else sees.
Standing firm in the face of change, uncertainty, and challenge.
Equal parts creative and analytical.
Both an excellent collaborator and a self-starter and know what it means to be both simultaneously.

In this role, you’ll need:

Demonstrable experience in product research and/or user experience (UX) research, with particular expertise and hands-on experience leading end-to-end quantitative research studies that inform business and product strategy. Including, but not limited to:
- Expertise in large-scale survey methodologies and complex survey analysis modeling (like SEM, forced-choice modeling, longitudinal surveying, and A/B surveys).
- Knowledge of relevant statistical concepts such as hypothesis testing, regression/linear models, experimental design, and experience with longitudinal analysis, multilevel/mixed effects modeling, choice-based modeling, psychometrics, etc.
- Triangulation and testing of relationships between consumer attitudes (e.g., survey questions) and behavioral signals (e.g., product usage logs).
- Development of survey scales and questionnaires suitable for consumer research across global markets, taking into account local customs, response biases, and the reliability of comparisons across countries.
A balance of creative and analytical skills with the ability to proactively define research questions, identify appropriate methods, execute studies, and synthesize findings.
Expertise in programming languages and libraries used for data manipulation and computational statistics (e.g., R, SPSS, Python, MATLAB). Knowledge of SQL is desirable but not a requirement.
Very strong communication with a bias toward action and business acumen to proactively collaborate with multiple teams across the company.
Passion about translating findings into actionable strategic business recommendations and maximizing the impact of research, leveraging compelling visualizations of data and insights.
An advanced degree in Human-Computer Interaction, Psychology, Cognitive Science, Statistics, Social sciences, or a related field is preferred but not required.
Advertising or Business research experience is a plus but not required.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

DISCLAIMER

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

5. HOW DO YOU PROCESS INFORMATION?

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

8. HOW TO PRIORITIZE WORK?

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?