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Programmatic Account Manager ID-11482

April 15, 2025

Job Summary:

Disney’s Addressable Ad Operations team is seeking a Programmatic Account Manager who will be an exceptional addition to our Sales and Advertising Operations team on one or more of our exciting brands. These brands are composed of The Walt Disney Company’s (NYSE: DIS) global entertainment and news television properties, owned television stations, as well as radio and publishing businesses. This includes the ABC Television Network, ABC Owned Television Stations Group, ABC Studios, ESPN, Hulu, Disney Channels Worldwide, Freeform, FX and National Geographic as well as Disney/ABC Domestic Television and Disney Media Distribution.

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Job Summary:

The Programmatic Account Manager is responsible for acting as a liaison between Disney and our agencies, DSPs, and advertisers. The Account Manager will leverage their in-depth knowledge of the programmatic ecosystem along with strong organizational, analytical and project management skills to provide exceptional client service while identifying post-sale opportunities for account growth. In this role, you will be partnered with one or more Account Executives who sell media space across Disney’s digital properties.

A Programmatic Account Manager is responsible for stewarding digital advertising campaigns and relationships with top-tier customer accounts. This position collaborates closely with teams across Disney to ensure that our clients have comprehensive support and superior client service both pre and post-sale. The Programmatic Account Manager understands our clients’ advertising priorities and strategies, and are also required to identify and troubleshoot any issues, and escalate accordingly, as well as demonstrate knowledge and understanding of our systems, tools, and processes.

We want to ensure that this team has the resources to deliver best-in-class customer service to our clients, our agencies, and across all of internal Disney Advertising Sales teams.The highest priorities are our people, systems, and processes.

Responsibilities and Duties of the Role:

Partners with various internal and external stakeholders to ensure successful execution of programmatic campaigns
Assist clients with PMP and Programmatic Guaranteed set-up
Partner with Sales and Pricing & Planning to provide materials for Proposals/Avail submissions including media recommendations, screenshots, research, competitive data, and advise on what is technically feasible to execute
Lead client communication related to our programmatic offering and optimizations
Required to test creative assets across Video, Mobile, and Desktop Display
Help ensure client’s programmatic ad specs are met and communicate out changes to our client’s and their DSPs
Troubleshoot campaign performance by investigating ad server bugs, third party discrepancies and under-delivery issues
Ensure accurate campaign set up between ad server and our SSP
Display mastery of all Disney and Hulu digital ad products and their capabilities
Assist clients and sales teams in the billing and reconciliation process
Provide after-hours support for any client-related emergencies, as necessary
Become an authority in our SSPs and the programmatic advertising ecosystem

Required Education, Experience/Skills/Training:

Qualifications:

2+ years professional advertising and/or media experience or 1+ year of experience in a large advertising sales (multi-brand portfolio) entertainment company required
A strong emphasis in programmatic, digital and online media experience preferred
1 year of digital ad trafficking experience and hands-on experience with SSP, DSPs, and/or ad exchanges
Familiarity with third-party ad servers such as Campaign Manager 360, Sizmek, Innovid, etc., with a fundamental understanding of video ad serving concepts (i.e. VAST and VPAID)
Ability to think critically and use reporting insights to identify bidding behavior and deal optimizations
Proactive and highly organized, with the ability to manage and prioritize multiple projects and campaigns in a timely manner
Experience compiling and analyzing insights from campaign performance reports in order to troubleshoot campaigns as needed
Strong proficiency with Microsoft Excel and PowerPoint; ability to quickly learn productivity software application tools
Seeks out partnerships across the organization to test new ideas and grow the business
Exceptional organizational, relationship-building, and communication (written and verbal) skills
Self-motivated starter who thrives in a fast-paced environment
Ability to cultivate sales and client relationships

Preferred Qualifications:

Familiarity with Advertising Research and Verification vendors like Nielsen, ComScore, Moat, Integral Ad Science, Millard Brown, etc.
Coursework in Business Administration, Media, Advertising, or Marketing
Strong interest in the digital media, advertising, and emerging technology industries
Working familiarity with a broad range of business functions, including ad sales, creative services, revenue operations, inventory planning, and yield optimization
Knowledge of industry ad categories, various modes of online ad sales channels and ability to translate those customer requirements into technical/operational solutions.
Experience working with Google Ad Manager, Operative, and/or the Magnite SSP preferred, but not required

Preferred Education:

Bachelor’s degree with a focus in media, advertising or other meaningful experience

#DisneyAdvertising

The hiring range for this position in Santa Monica, CA is $85,800 to $104,800 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

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2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

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4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

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8. HOW TO PRIORITIZE WORK?

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This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

DISCLAIMER

Job Summary:

Other Jobs You May Be Interested In

Preferred Qualifications:

Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

5. HOW DO YOU PROCESS INFORMATION?

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

8. HOW TO PRIORITIZE WORK?

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?