[Hiring] Director of Product Management - Creative AdTech @9005 CVS Pharmacy, Inc. ID-15874

May 26, 2025

Role Description

This role involves overseeing the entire creative process at CVS Media Exchange (CMX) and shaping the future of creative innovation.

Define and drive the tech & business system vision and strategy for CMX creative.
Develop a comprehensive roadmap integrating emerging technologies, personalization strategies, and cutting-edge ad formats.
Leverage AI tools for creative automation, dynamic creative optimization (DCO), and personalized ad experiences.
Drive workflow automation to streamline creative briefing, production, and approval processes.
Establish KPIs for creative effectiveness and partner with Analytics for data integrations.
Inspire and mentor a team of Product Managers and cross-functional stakeholders.

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Qualifications

8+ years of product management experience, focusing on AI, creative technology, or ad tech solutions.
3+ years of strong leadership skills with a track record of aligning cross-functional teams.
5+ years of expertise in advertising technology, including DSPs, CDPs, and measurement tools.
2+ years of familiarity with AI creative partners (e.g., Celtra, VidMob, Jivox, Adobe Firefly).
2+ years of strong analytical skills, with experience defining and tracking KPIs.

Requirements

Understanding of data privacy and brand governance considerations in AI creative development.
Excellent communication and presentation abilities, capable of influencing stakeholders.
Familiarity with emerging ad formats, including interactive and immersive experiences.
Proven experience developing and launching AI-powered creative solutions.
Experience with AI-powered video and image generation platforms.

Benefits

Affordable medical plan options.
401(k) plan including matching company contributions.
Employee stock purchase plan.
No-cost wellness programs including screenings and counseling.
Flexible work schedules and paid time off.
Tuition assistance and retiree medical access.

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