Director Revenue Management - North America Pricing ID-7572

March 8, 2025

The Team

Guided by our purpose, core values, and leadership principles, we are creating an airline people love. Our corporate teams set the strategies and operational plans to ensure the success of our company. Whether we use our expertise in accounting, human resources, finance, planning, legal, marketing, or any of our operational divisions, our shared passion for travel and our guests is what motivates us to achieve excellence each day. If you share our passion for creating an airline people love, we want to hear from you.

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Role Summary

The Director, North America Pricing (RM) provides long-term strategy and leadership to a team responsible for the financial performance of Alaska’s coupon revenue in our core North American network, and is the primary owner of our competitive and strategic fare filing decisions and tactics. This highly-leveraged role establishes strategic goals and direction for a team of leaders to continuously improve pricing capabilities at the company. The Director, North America Pricing also closely collaborates with other senior leaders in the company to both advise on and to develop strategies and goals which maximize long-term financial returns for Alaska Airlines.

Key Duties

Sets the long-term strategy and guiding principles for core revenue-driving activities, with particular emphasis on inventory management and pricing. Develops new or enhances existing revenue management practices and KPIs to align with company goals. Exercises considerable latitude to establish and maintain procedures for reviewing and adjusting revenue strategies based on the changing economic and competitive landscape.
Collaborates as a both a thought leader & SME with other leaders in network planning, legal, airports, alliances, ecommerce, sales, and marketing to create alignment and urgency in delivering aggressive annual revenue budgets through both tactical moves and long-term projects. Additionally, acts as a senior advisor on projects impacting revenue initiatives throughout the company.
Leverages a variety of statistical and analytical databases and techniques to explain business and revenue trends to senior management and other stakeholders. Assesses the effectiveness of revenue strategies through analytics and coordination with key stakeholders. Identifies opportunities for RM team through business intelligence improvement.
Develops revenue forecast for major actions based on data driven analysis and communicates findings to executive leadership.
Develops people through effective performance management and ongoing feedback, focusing on fostering strategic and systems thinking, development of talent, and succession planning across teams and disciplines.
Shapes culture of the team through action, presence, and reinforcement of behaviors.
Serves as the voice of Alaska Air Group at industry forums with a strong and clear future vision and evaluates / adopts technology to enhance Alaska Airlines and Horizon Air’s competitive advantage.

Job-Specific Experience, Education & Skills

Required

8 years of experience in airline pricing, revenue management, network planning, or related area.
5 years of leadership experience, with at least 2 of those years directly leading people.
Bachelor’s degree with a focus in mathematics, finance, economics, or related field; or an additional two years of relevant training/experience in lieu of this degree.
Demonstrated knowledge of statistical and analytical modeling.
Accomplishments in conducting complex analysis and cross-divisional projects to deliver results.
Advanced proficiency with Microsoft Office applications (e.g., Word, Excel, PowerPoint, and Outlook).
Demonstrates excellent initiative, accountability, and project management skills.
Goal-oriented, with a bias for action and the ability to manage multiple projects in a fast-paced environment.
Ability to execute actions through effective and transparent communication and provide performance results and feedback to all levels of the organization.
Ability to remain focused on results while prioritizing competing goals and interests.
High school diploma or equivalent is required.
Minimum age of 18.
Must be authorized to work in the U.S.

Preferred

Advanced experience with database programs (e.g., SQL, Access, Business Objects or Brio).
Deep knowledge of airline fare filing, distribution, and demand forecasting technology & processes

Job-Specific Leadership Expectations

Embody our values to own safety, do the right thing, be kind-hearted, deliver performance, and be remarkable.
Ability to proactively influence operational outcomes, to set strategy, and to develop and monitor action plans to execute that strategy.
Strong communication (e.g., verbal, written, presentation) and interpersonal skills, with the ability to create collaborative relationships that drive outcomes in the best interest of the company, with others in the organization, and with key external business partners.

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