Digital Marketing Manager, Field Marketing - NAMER_ ID-12829
Our solutions are a key part of most industries - electronics, medical research, renewable energy, food production, infrastructure and many more. Working with us means working with the latest technologies and groundbreaking, sustainable innovations. Join us on our journey for a better tomorrow. Digital Marketing Manager (12-months temporary assignment) The mission of the Digital Marketing Manager is to drive online engagement and revenue growth through innovative digital strategies and data-driven marketing campaigns. This role is pivotal in enhancing our brand presence and ensuring a cohesive and impactful online customer experience.
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Website Creation & Optimization:• Develop and manage the company's professional website.• Lead content creation, including writing and editing website copy.• Coordinate with designers and developers to ensure a user-friendly interface and seamless navigation.• Implement SEO best practices to increase organic traffic and improve search engine rankings.• Regularly analyze website performance using tools like Google Analytics and adjust strategies accordingly.CRM Implementation:• Set up and configure HubSpot CRM to manage customer relationships and sales pipelines effectively.• Customize CRM fields, workflows, and reports to align with company goals and marketing strategies.• Train and support team members on CRM usage to ensure consistent data management and reporting.Social Media Strategy:• Develop and execute a comprehensive social media strategy to enhance brand awareness and engagement.• Manage social media accounts (LinkedIn, Twitter, etc.) to publish content, monitor conversations, and engage with followers.• Utilize social media analytics tools to track performance metrics and optimize strategies.User Behavior Analysis:• Conduct regular analysis of user behavior on the website and other digital platforms.• Utilize data insights to refine content, improve user experience, and increase conversion rates.• Implement A/B testing and other techniques to optimize landing pages and conversion funnels.Content Creation:• Generate compelling and relevant content for blogs, articles, case studies, and other digital platforms.• Ensure content aligns with SEO strategies and effectively communicates the company's value proposition.Collaboration and Reporting:• Collaborate with cross-functional teams including sales, product management, and external agencies.• Prepare regular reports on digital marketing performance, including website traffic, social media engagement, and lead generation metrics.• Present findings and recommendations to senior management to drive informed decision-making.Education Level• Bachelor's degree in marketing, Communications, Business Administration, or a related field. Master's degree preferred.Relevant Previous Experience/Knowledge and Skills• Proven experience (min. 2 years) in Project/Program management roles, ideally within the semiconductor or high-tech industry.• Strong understanding of website management, SEO principles, and CRM systems (HubSpot experience preferred).• Analytical mindset with proficiency in data analysis tools (e.g., Google Analytics, SEMrush).• Excellent written and verbal communication skills, with the ability to create compelling content tailored to different audiences.• Strategic thinker with the ability to prioritize tasks and manage multiple projects simultaneously.• Team player with strong interpersonal skills and the ability to collaborate effectively with diverse teams.Salary Range: $75,400 - $84,800Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies, experience, and location.#UWXWhat you can expect from us:• Excellent working conditionsand benefits• Part of the Atlas Copco Group with a wide-reaching internal job market• Work in a global diverse and dynamic environment• You can grow with us: we always look for internal candidates before checking the market and have training and development programs• We have a friendly, family-like atmosphere - and that is not just a claim on the wall, it's a true fact• You can be creative and promote your own ideas• Every day brings new challenges and new things to learnEdwards Company considers for employment and hires qualified candidates without regard to race, religion, color, sex, sexual orientation, genetic information, gender, gender identity, gender expression, age, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law, and as such affirms in policy and practice to support and promote the concept of equal employment opportunity and affirmative action, in accordance with all applicable federal, state, provincial and municipal laws.Edwards is a global leader of vacuum and abatement systems.We are proud to lead the industry, pushing the boundaries of science to deliver innovative products which are intrinsic to everyday life, working in partnership with our customers and continually setting new standards.With over 100 years of rich heritage, Edwards is the partner of choice for tens of thousands of customers in critical applications around the world.Vacuum is required in diverse sectors, from the generation of power to the production of steel, to the challenging environments of space simulation and high energy physics research.At Edwards, we believe there is always a better way.Our employees are full of ideas. When looking to add a new team member, we are looking for someone that can appreciate what the Edwards Team has done and bring their new ideas and perspective to enhance where we can go.At Edwards you get to be part of something big; we work globally, but also get the opportunity make a difference locally in our own discipline.We work hard to attract, motivate, develop and retain the best talent from the diversity of people across the globe. Our vision to beFirst in Mind, First in Choicerelies on this strategy.We are an Equal Opportunity Employer.For more information about Edwards visit our website:www.edwardsvacuum.comDiverse by nature and inclusive by choiceBright ideas come from all of us. The more unique perspectives we embrace, the more innovative we are. Together we build a culture where difference is valued and we share a deep sense of purpose and belonging.Atlas Copco North America LLC is an equal opportunity employer and does not discriminate in hiring or employment related decisions because of race, color, sex, religion, national origin, age, disability, sexual preference, genetic information, protected veteran status or any other protected class. Job promotions at Atlas Copco will be based on such factors as quality of work, prior job performance, attendance, safety record, and ability to work well with others. Accessibility Notice: If you need reasonable accommodation for any part of the employment process due to a physical or mental disability, please send an email to: acnacareers.hr@us.atlascopco.com or call 973-397-3400. Reasonable accommodation requests will be considered on a case-by-case basis.
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Website Creation & Optimization:• Develop and manage the company's professional website.• Lead content creation, including writing and editing website copy.• Coordinate with designers and developers to ensure a user-friendly interface and seamless navigation.• Implement SEO best practices to increase organic traffic and improve search engine rankings.• Regularly analyze website performance using tools like Google Analytics and adjust strategies accordingly.CRM Implementation:• Set up and configure HubSpot CRM to manage customer relationships and sales pipelines effectively.• Customize CRM fields, workflows, and reports to align with company goals and marketing strategies.• Train and support team members on CRM usage to ensure consistent data management and reporting.Social Media Strategy:• Develop and execute a comprehensive social media strategy to enhance brand awareness and engagement.• Manage social media accounts (LinkedIn, Twitter, etc.) to publish content, monitor conversations, and engage with followers.• Utilize social media analytics tools to track performance metrics and optimize strategies.User Behavior Analysis:• Conduct regular analysis of user behavior on the website and other digital platforms.• Utilize data insights to refine content, improve user experience, and increase conversion rates.• Implement A/B testing and other techniques to optimize landing pages and conversion funnels.Content Creation:• Generate compelling and relevant content for blogs, articles, case studies, and other digital platforms.• Ensure content aligns with SEO strategies and effectively communicates the company's value proposition.Collaboration and Reporting:• Collaborate with cross-functional teams including sales, product management, and external agencies.• Prepare regular reports on digital marketing performance, including website traffic, social media engagement, and lead generation metrics.• Present findings and recommendations to senior management to drive informed decision-making.Education Level• Bachelor's degree in marketing, Communications, Business Administration, or a related field. Master's degree preferred.Relevant Previous Experience/Knowledge and Skills• Proven experience (min. 2 years) in Project/Program management roles, ideally within the semiconductor or high-tech industry.• Strong understanding of website management, SEO principles, and CRM systems (HubSpot experience preferred).• Analytical mindset with proficiency in data analysis tools (e.g., Google Analytics, SEMrush).• Excellent written and verbal communication skills, with the ability to create compelling content tailored to different audiences.• Strategic thinker with the ability to prioritize tasks and manage multiple projects simultaneously.• Team player with strong interpersonal skills and the ability to collaborate effectively with diverse teams.Salary Range: $75,400 - $84,800Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies, experience, and location.#UWXWhat you can expect from us:• Excellent working conditionsand benefits• Part of the Atlas Copco Group with a wide-reaching internal job market• Work in a global diverse and dynamic environment• You can grow with us: we always look for internal candidates before checking the market and have training and development programs• We have a friendly, family-like atmosphere - and that is not just a claim on the wall, it's a true fact• You can be creative and promote your own ideas• Every day brings new challenges and new things to learnEdwards Company considers for employment and hires qualified candidates without regard to race, religion, color, sex, sexual orientation, genetic information, gender, gender identity, gender expression, age, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law, and as such affirms in policy and practice to support and promote the concept of equal employment opportunity and affirmative action, in accordance with all applicable federal, state, provincial and municipal laws.Edwards is a global leader of vacuum and abatement systems.We are proud to lead the industry, pushing the boundaries of science to deliver innovative products which are intrinsic to everyday life, working in partnership with our customers and continually setting new standards.With over 100 years of rich heritage, Edwards is the partner of choice for tens of thousands of customers in critical applications around the world.Vacuum is required in diverse sectors, from the generation of power to the production of steel, to the challenging environments of space simulation and high energy physics research.At Edwards, we believe there is always a better way.Our employees are full of ideas. 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