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Consultant, Marketing Information Management (AI Consultant) ID-6532

February 28, 2025

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care.

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Join Our Team as a Marketing Information Management Consultant (AI Consultant)!

Are you passionate about harnessing the power of AI to revolutionize marketing? Do you thrive in dynamic, fast-paced environments? If so, we have the perfect opportunity for you! This hybrid position is based in Columbus, OH. Candidates located near a Nationwide campus will collaborate in office 2 days per week and enjoy the flexibility of remote work the remaining days. Current Nationwide Remote Associates will also be considered.

What You'll Do: As our Marketing Information Management Consultant (AI Consultant), you'll be at the forefront of developing and implementing cutting-edge AI solutions to supercharge our marketing efforts. You'll work closely with cross-functional teams to identify AI integration opportunities, design and deploy AI models, and ensure the successful execution of AI projects that align with our marketing goals.

Key Responsibilities:

Lead AI Initiatives: Drive the development and execution of AI strategies to support our Marketing AI vision and AI Council.
Collaborate Across Teams: Partner with marketing, enterprise AI committees, and IT teams to identify and prioritize AI opportunities.
Design AI Governance: Create and implement AI governance frameworks to measure marketing performance and compliance.
Analyze Data: Dive into complex data sets to extract actionable insights that inform our marketing strategies.
Optimize AI Tools: Monitor and fine-tune AI tools to enhance their accuracy and effectiveness.
Stay Ahead of Trends: Keep up with the latest advancements in AI and machine learning technologies and apply them to our marketing initiatives.
Train and Support: Provide training and support to marketing teams on AI tools and techniques.
Report Progress: Prepare and present detailed reports on AI project progress and outcomes to senior management.
Drive Operational Excellence: Implement best practices to improve operational efficiency and effectiveness.
Process Improvement: Identify and execute process improvement initiatives to enhance marketing operations.

What We're Looking For:

Adaptability: Ability to thrive in ambiguous, dynamic work environments.
Expertise: Proven experience in AI and machine learning, preferably in a marketing context.
Analytical Skills: Excellent analytical and problem-solving abilities.
Communication: Strong communication and collaboration skills.
Project Management: Ability to manage multiple projects and meet deadlines.
Operational Excellence: Experience in driving operational excellence and implementing best practices.
Process Improvement: Demonstrated ability to identify and execute process improvement initiatives.

Compensation Grade: G4

#LI-CB1

Job Description Summary

Building a deep understanding of customers and the marketing that works to attract them begins with developing insights and solutions from data. If you thrive on problem-solving, connecting the dots and being part of an organized and informed project team, have exceptional attention to detail and a deep sense of ownership for quality and project workflow, we want to know more about you!

As a Consultant, you'll develop and support marketing information capabilities and insights for production or internal business partners. This can include business and data analytics projects, including development and maintenance of intermediate statistical models and related analyzes. This also may include developing the business understanding vital for analytics projects, obtaining and leading related data, performing analyses, interpreting results, outlining requirements for sophisticated analytical solutions as needed, providing insights to internal clients and helping implement insights to marketing decisions.

You also may work on projects through one or more of the delivery cycles from initiation, solution scoping, design, development, and analytic execution through implementation. You'll document business rules, business cases, requirements, information requirements, analytic requirements and implementation strategy for changes and improvements to customer information and decision making both in an analytical and operational environment.

Job Description

Key Responsibilities:

Leads multiple projects to develop business and data analysis to drive business objectives.
Leads workstreams of projects designed to execute analytics and to deliver analytic and operational capabilities and solutions.
Generates understanding of business processes and identifies critical business metrics and information requirements for decision making.
Coordinates the efforts of the business subject matter professionals; conducts the business alignment and scoping sessions.
Gathers, analyzes and interprets a wide variety of underlying data to support business, customer and/or financial objectives; able to identify new ways to combine business data to improve business processes and marketing and business outcomes.
Helps drive the initiative to build and/or improve existing statistical models to solve business problems; defines requirements for advanced machine-learning models; implements testing strategy and assists in putting final models into production.
Interprets statistical/analytical results and creates a feedback loop for analyzes improvement.
Builds data visualization to support business needs.
Designs and implements qualitative and quantitative research projects and methodologies used to measure consumer perceptions and satisfaction.
Helps drive marketing action and results through the interpretation and application of data and research findings.
Conducts business implementation planning sessions and post-implementation checkpoint with business units to ensure best-in-class solutions are implemented.
Builds and evolves an end-to-end budgeting and workflow process that will allow Marketing to become more efficient and impactful.
Assists in influencing change and gains support from leadership and key partners for the development of new processes and methods.
Develops governance, documentation and training around new processes.
Increases efficiency of the organization and end-to-end value stream with process, data, technology, and centralization.

May perform other responsibilities as assigned.

Reporting Relationships: Reports to Director/Manager/Associate Vice President. This is an individual contributor role; may have opportunity to lead virtual/project teams.

Typical Skills and Experiences:

Education: Degree in business-related field preferred. Post-graduate studies a plus.

Experience: Typically, eight or more years demonstrated experience with analytic techniques, statistical methodologies, statistical software and data analysis. Experience with problem solving in a business environment; working with large customer and/or prospect databases; working with product, geographic, demographic data to identify trends and opportunities.

Knowledge, Abilities and Skills: Proven knowledge of analytic lifecycle, business intelligence, database warehousing applications, structured query language, and qualitative/quantitative research methodologies. Validated excellence in problem solving, analytical, research and quantitative analysis skills and analytical working techniques, including regression, decision trees, multivariate analysis, etc. Strong verbal and written communication skills. Proficiency in developing ad hoc queries using SQL. Comprehension of Agile methodology framework. Independently knows how to communicate messages, lead interactions and assist in affecting recommendations.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

DISCLAIMER

Other Jobs You May Be Interested In

Key Responsibilities:

Typical Skills and Experiences:

Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

5. HOW DO YOU PROCESS INFORMATION?

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

8. HOW TO PRIORITIZE WORK?

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?