Communications Personalization Principal Engineer ID-11771

April 17, 2025

When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life.

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What you’ll be doing...

The Communications Personalization Principal Engineer will bring digital campaigns into market by managing the implementation, deployment, technical maintenance and process management required to deploy marketing communications across the My Verizon App (MVA) and My Verizon Online (MVO). The candidate must be well versed in prioritizing strategic and tactical projects and quick to find opportunities for process simplification. A strong command of project and process management, CRM, personalization, AI integration and analytics are strongly encouraged. You will partner across Verizon Consumer Marketing, Digital Ops, UAT, and GTS developers to seamlessly integrate and orchestrate inbound marketing tactics into the broader communications ecosystem to drive best-in-class experiences.

Responsibilities include:

Leading strategic execution and technical development to deploy high priority digital communications throughout MVA/MVO.
Collaborating with assigned Digital Marketing, Engineering, Design, Testing and Release Management teams to define strategic execution and technical development throughout MVA/MVO.
Defining requirements with key stakeholders, developing project timelines, communicating commitments and project-related decisions from project ideation, deployment and the content maintenance lifecycle.
Maintaining a large volume of customer-facing digital propositions with varying technical requirements in addition to supporting large scale content migration and AI driven organizational initiatives.
Leading execution on digital marketing goals that drive multi-variant content personalization in order to evolve to dynamic messaging capabilities.

What we’re looking for…

You’re great at bringing people together from different functions to work towards a common goal. Driving projects forwards gives you a lot of satisfaction, whatever the obstacles you encounter on the way in a rapidly changing environment. You enjoy facilitating and are an excellent communicator, helping everyone to perform at their best. You have proven leadership capabilities and experience managing cross-functional digital projects. Experience programming content within content management systems and understanding the underlying qualification logic that drives personalization is essential. You are familiar with commercial or proprietary content management systems and tools like Adobe Experience Manager, JIRA and Figma. Most importantly, you have the ability to implement digital communications with a sense of urgency while communicating across multiple teams in an agile environment of highly complex systems along side a wide range of stakeholders.

You’ll need to have:

Bachelor’s degree or four or more years of work experience.
Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
Digital consumer facing marketing experience with a proven ability to solve problems and manage high visibility projects.
Experience with content management systems.
Experience meeting deadlines across a customer facing mobile and web environment with a strong focus on content programming, UAT testing and digital deployment.

Even better if you have:

Experience with commercial content management systems and marketing software and/or tools.
Experience managing across Digital Marketing Operations and GTS.
Experience writing user stories, conducting user acceptance testing, and developing detailed business requirements.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

Where you’ll be working

In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager.

Scheduled Weekly Hours

Equal Employment Opportunity

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

If you are hired into a California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $124,000.00 and $231,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.

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