Commerce Media - Amazon Senior Manager ID-12866

April 25, 2025

Overview

Marketers on PepsiCo's Commerce Marketing team are omni-powered thought leaders navigating both the in-store and online landscape and working to provide our consumers with a seamless end-to-end experience across various commerce channels. We're a diverse, nimble and growth-minded group that works with partners such as Amazon, Walmart, Instacart, DoorDash and more.

On the PepsiCo Commerce Media team, you'll create holistic media strategies across tactics to transform iconic brands across channels, owning and executing omni media plans for our portfolio of foods and snacks. Here, your tenacity and ambition coupled with strategic thinking will make your ideas a reality.

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We're seeking a performance marketer who will lead the media strategy and execution across all our brands for the Amazon Fresh customer. This candidate will lead building the holistic strategy across both search & DSP channels, hands on execution in the Amazon DSP, partnering with Amazon Ads on product roadmap opportunities, and driving our advanced data & tech priorities through Amazon Marketing Cloud.

Responsibilities

The role has several distinct responsibilities and priorities:

Own strategic development and execution of all Amazon Fresh media campaigns to drive the Amazon Fresh business and meet key business objectives
Co- develop paid search strategy with our hands on execution team to drive the US Amazon Fresh Business across all of PepsiCo's brands & business units
Act as the hands-on-keyboard Amazon Ads media expert, developing, optimizing, and reporting on Amazon DSP campaigns that support the US Amazon Fresh business across all brands including Frito Lay, Gatorade, Quaker, Pepsi Beverages, and more
Own and track Amazon media budget being accountable to impact to commercial targets, owning the strategy and execution of the media plan, and reporting back to senior leadership
Lead advanced data and analytics workstream partnering with 3rd Party Partners as well as Amazon Ads to unlock advanced data from Amazon Marketing Cloud and use it to optimize our marketing campaigns and spend efficiency
Own the Amazon Advertising relationship for Amazon Fresh and ensure Amazon is bringing forward category insights, data, and best practices more frequently
Drive reporting and insights agenda for the Amazon business, leveraging Amazon Marketing Cloud and/or other analytics solutions to quantify the short- and long-term impact of media investment in Amazon
Integrate Amazon planning with brand media planning to ensure holistic KPIs are being met and complementary media strategies and plans are developed to drive stronger media results
Partner closely with Sales, Content, Brand, Search, and data engineering teams to identify opportunities and challenges; develop commercially minded marketing approaches that deliver business results

Compensation and Benefits:

The expected compensation range for this position is between $118,700 - $198,800
Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process
Bonus based on performance and eligibility target payout is 15% of annual salary paid out annually
Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement
In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan

Qualifications

CANDIDATE PROFILE:

The ideal candidate for this high-visibility, fast-paced position will be a true performance media expert with hands on experience in the Amazon consoles (Search, DSP, AMC, API) with a focus on building holistic media and search strategies, managing a media budget, creating opportunities for media efficiencies, driving results and measuring effectiveness. It will be important that this candidate also have strong and clear communication skills to share learnings through the broader organization.

Competencies required for the position include:

5-7 years in media planning and execution for a consumer-facing brand
Fluency in media tactics and channels - Search, Display, Video - including hands-on-keyboard experience in programmatic buying environments
Amazon Search, Amazon DSP, and Amazon Marketing Cloud experience a must
Experience managing a media budget across forecasting, execution and through reconciliation processes
Background in partnering with 3P API partners & connections between multiple data ecosystems preferred
Experience building cross tactical media strategies to drive omnichannel performance results at retail
Understanding of Advanced Analytics approaches and methodologies, inclusive of MTA, MMM, and lift studies
Strong collaboration skills, with experience working in highly matrixed environments
Strong communication skills; the ability to distill complex information into clear, actionable direction for the team and stakeholders

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

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